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Des Moines, Iowa
RAREX is an underground collective based in Des Moines, Iowa, formed around Lui, ZZZAY, and Guno.
Built on a shared aesthetic and direction, the collective operates in a space where sound and visuals move together—minimal, dark, and intentional.
Direction & Management
RAREX is curated and managed by Demetrio, founder of Eternal.
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His direction has shaped the identity of the collective—refining the aesthetic, guiding the presentation, and building a consistent visual world around the artists.
Visual Identitiy
Visuals for RAREX are shot and edited by Traevfx.
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The focus is cinematic but stripped—dark tones, heavy atmosphere, and a consistent underground feel that matches the energy of the music rather than explaining it.
RAREX exists in its own space.
no explanation needed.